Many people believe the traditional model of the focus group has reached its limits for effective application in today’s fast moving marketing landscape.

Given the addition of techniques such as traditional hypnosis, age regression, etc….at best you have only the verbal, cognitive and “theorized” subconscious information to work with. This form of communication is limited by many factors, not the least of which is the subjective experience and interpretation of the words and concepts of the facilitator.

Noted psychoanalyst Carl Jung wrote extensively about how the sub and unconscious dimensions of our lives are reachable through symbol and metaphor. When you work with PSYCHimagery Focus Groups your targeted population will move beyond the subconscious and into the unconscious where powerful, universal insights are available to be expressed through a variety of imagic techniques.

These images, some easily recognizable, most coded through symbolic representation are embedded with patterns of color, form and content that expresses essential feelings, thoughts and perceptions about the product / target you seek to understand. PSYCHimagery Focus Groups will take you on a multi-sensory journey into the psyches of the people you need to understand. Not just on an individual level, but through small group demographics and all the way to the deepest archetypal patterns that cross cultural boundaries and are universal.

Imagine the tremendous advantage you will have for your research, strategic and creative planning armed with information that delivers answers to questions such as:

-What are the colors people respond to and will attract attention through unconscious recognition, that the targeted audience doesn’t even know exists.

-What perceptions and feelings unite the respondents together, that they can’t tell you about, but exist deep in the unconscious and will produce a resonant response when they are expressed to them.

-What shapes are most important to use in your campaign.

These are but a few of the remarkable insights you will receive by the end of our work together.

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The process is fast, cost effective and has been proven successful in 90% of new business awards and retention of existing accounts. Feel free to call to inquire about a customized program for you specific need.

Specializing in Healthcare / Wellness / Pharmaceuticals / Psychopharmacology….Applicable to any product.

With or without other forms of research data, ultimately you need to understand the unconscious feelings that drive consumer choice. PSYCHimagery exposes and delivers this essential insight.